The university introduced a new Bachelor of Arts in content creation for the 2026-27 academic year through its Walter Cronkite School of Journalism and Mass Communication, Anadolu Agency reported.
The program is designed to prepare students for careers in digital media and the creator economy, including social media influencing, content strategy, personal branding and audience development.
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Students will learn skills ranging from video and podcast production to social media strategy and audience analytics.
One of the most eye-catching courses in the curriculum is titled “How to Become an Influencer.” Other classes cover on-camera presentation, video editing, videography, podcasting and digital audiences.
Students will also complete a content-creation capstone project as well as professional development courses aimed at preparing them for careers in the rapidly changing digital media industry.
Arizona State University describes the creator economy as the expanding industry built around individuals and businesses that produce and monetize digital content.
Graduates could pursue careers in digital influencing, brand development, content strategy and audience engagement, according to the university.
The program is offered in Phoenix, Arizona, as well as Los Angeles and online, making it accessible to students outside the university’s main campus.
Arizona State is not alone in responding to the growing influence of digital creators.
Syracuse University is launching a creator-economy minor this fall combining communications, business and entrepreneurship courses, while St. Bonaventure University already offers a content creation major.
The emergence of dedicated university programs highlights how social media and digital content have evolved from largely informal career paths into a growing professional industry with specialized skills, business models and educational opportunities.
